Authors
- Sobyanina Valentina A. D. Sc. (Philology), Professor
Annotation
The paper examines the linguistic features of perfumes’ annotations presented on German Internet resources. During the analysis, it was found that the majority of advertising texts-annotations of perfumes, for the most part, have a three-part structure and consist of advertising perfumes, descriptions of smells and aromas of perfumes, as well as descriptions of the formal characteristics of the product. Perfume advertising in the annotation texts is based on key images — concepts that are significant, important to a person, as well as attractive to buyers: the image of music and art in general, the image of magic and magic, ecological image, mythological motifs, verbalization of which is carried out by various linguistic means. During the analysis, it was found that the advertising of perfumes shows orientation towards a female and male audience, while different images are used to represent typical gender stereotypes in German society. Various types of metaphors, epithets, evaluative vocabulary, terms, etc. are most often used as linguistic means. Text analysis has shown some deformation of the typical image of a woman in perfume advertising towards
feminist ideas. The sites under study contain texts advertising perfumes such as Unisex Parfüm, which are gender neutral. In them, the aspect of gender is erased and relies mainly on the actualization of the image of nature and travel. In addition, it is noted that this type of promotional text-annotations in its content is aimed at combating existing gender stereotypes in German society, at changing the European values as a whole.
How to link insert
Sobyanina, V. A. (2025). INTERNET ANNOTATION FOR PERFUME PRODUCTS AS A PROMOTIONAL TEXT Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", 2 (58), 64. https://doi.org/10.24412/2076-913X-2025-258-64-81
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