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CLASSICAL ADVANTAGES AND INNOVATIONS AMONG THE TRADITIONAL COMMUNICATIVE QUALITIES OF SPEECH

Linguistic Theory. Cross-cultural Communication Theory , UDC: 808.5 DOI: 10.25688/2076-913X.2023.50.2.11

Authors

  • Annushkin Vladimir I. Doctor of Philology, Full Professor
  • Wen Suya

Annotation

This article describes the richest material for naming the advantages and disadvantages of speech, which is available in the world and domestic tradition. Researchers working within the modern speech-communicative disciplines, as a rule, turn to a limited range of communicative qualities of speech, however, the rhetorical and stylistic classics offer a significant increase in the composition of words describing the positive and negative properties of speech. The practical experience of the real use of words that describe the qualities of speech also signifies about the prospects of replenishing the composition of these words. Their classification could include, in addition to the classical communicative qualities, terms actively used in the characteristics of speech (liveliness, brevity, euphony, smoothness, etc.), the new modern terminology of the sciences of speech (efficiency, efficiency, expediency, etc.), a huge layer of qualities-non-terms that metaphorically interpret speech and requiring comprehensive scientific understanding and description. This issue is important not only for the research of pragmatics, communication studies and other new disciplines, but above all for speech practice, in particular, to optimize oral public speeches.

How to link insert

Annushkin, V. I. & Wen, S. . (2023). CLASSICAL ADVANTAGES AND INNOVATIONS AMONG THE TRADITIONAL COMMUNICATIVE QUALITIES OF SPEECH Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", 2023, №2 (50), 130. https://doi.org/10.25688/2076-913X.2023.50.2.11
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