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SPUTNIK AS THE WORD OF THE YEAR: SEMANTIC AND PRAGMATIC PROPERTIES

Linguistic Theory. Cross-cultural Communication Theory , UDC: 81–111 DOI: 10.25688/2076-913X.2022.47.3.09

Authors

  • Pavlina Svetlana Yurievna PhD (Philology), docent

Annotation

The article determines the linguistic status of Sputnik V and Sputnik Light — the new vaccine nominations. It also considers the lexemes structural and semantic properties as well as the way the brand image is formed on the Sputnik V website. The perception of the vaccine nomination cultural connotations by translator students is analysed.

How to link insert

Pavlina, S. Y. (2022). SPUTNIK AS THE WORD OF THE YEAR: SEMANTIC AND PRAGMATIC PROPERTIES Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", 2022, №3 (47), 109. https://doi.org/10.25688/2076-913X.2022.47.3.09
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