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ENGLISH TEXT PRINT AS A PROMOTION TEXT

Russian Studies. Germanic Studies. Romance Studies , UDC: 811.112’37 DOI: 811.112’37

Authors

  • Chupryna Olga Gennadyevna Doctor of Philology, Professor
  • Kamenskaya Anna A.

Annotation

Scholars have paid little attention to the text print as a linguistic and cultural phenomenon so far. The article aims at examining T-shirt prints as linguistic, cultural and promotion phenomena not completely described by linguists so far. Experiment was held by means of context and content analysis. Results demonstrate that text -print is a salient unit of marketing communication promoting social, cultural and political ideas. Text-prints functional classification is provided.
Tags:
text print; promotion text; Decorative English; promotion culture.

How to link insert

Chupryna, O. G. & Kamenskaya, A. A. (2021). ENGLISH TEXT PRINT AS A PROMOTION TEXT Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", 2021, №4 (44), 38. https://doi.org/811.112’37
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