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Color Perception as a Means of Emotional Impact

Russian Studies. Germanic Studies. Romance Studies , UDC: 811.133.1.373 DOI: 10.25688/2076-913X.2021.43.3.05

Authors

  • Vorobyeva Elena Yurievna PhD (Philology), PhD (Philology)

Annotation

The article deals with the color designations of the modern French language, participating in the nomination of colors of everyday goods. Consumer products are given expressive original color names in order to create bright memorable images for emotional impact produced on the buyer.
Tags:
color meanings; color perceptions; emotive meanings; connotative potential; metaphorical transfer.

How to link insert

Vorobyeva, E. Y. (2021). Color Perception as a Means of Emotional Impact Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", 2021, №3 (43), 54-59. https://doi.org/10.25688/2076-913X.2021.43.3.05
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