Authors
- Zoidze Ella A. PhD (Philology), Docent
Annotation
The issue under study grows relevant with the emergence of a new genre used to advertise and promote books — a book trailer which has not received substantial
attention of linguists yet. The topic lies in the field of research of institutional discourse practices, publishing discourse in particular. The aim of the paper is to describe the verbal part of book trailers created by Random House for books of different authors and of different genres; to outline some perspectives for linguistic, linguopragmatic and paralinguistic analysis of book trailers as well as to analyse examples with the publisher’s and the author’s points of view overlapping. The main methods applied are analysis (including linguistic, stylistic, and semiotic analysis), synthesis (generalizing information about book trailers and compiling a definition of the term), comparison (intertextual and cross textual comparison involving other publisher’s texts). The selection of texts included 10 book trailers made by Random House in 2021 and 2022 and found on their official YouTube channel. The paper provides a definition of a book trailer, presents the analysis of book trailers that demonstrate a new tendency — integration of an author’s paratext into the publisher’s book promotion genre. There are several criteria suggested for further analysis of book trailers as a new genre and a polycode text. Linguistic and extralinguistic features of book trailers are revealed. They include the use of key words that conceptualise the content of the book, the use of direct or indirect appeal for buying a book, the use of graphical stylistic means and a close correlation between all semiotic systems that provides coherence and the unity of a polycode text.
How to link insert
Zoidze, E. A. (2023). BOOK TRAILER AS A GENRE OF PUBLISHING DISCOURSE Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", 2023, №1 (49), 120. https://doi.org/10.25688/2076-913X.2023.49.1.10
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